Rapid IR - Active | Agency-first | Guided intake live

Your GBP listing is
under attack.
We handle the incident.

When a Google Business Profile gets suspended, hijacked, or targeted by fake listings - TraceCharter runs structured incident response. Not a support ticket. A case.

Prefer the standard form
14+
Years across security
operations
Per
Incident pricing.
No retainer required.
24h
Triage window
from intake
Active incident types we handle
Critical
Suspended Listing
Profile disabled. Calls stopped. Customers see nothing. Your business has gone dark on Google.
Critical
Listing Hijack
Someone else has claimed your profile. Wrong phone, wrong address, wrong website. Your customers are calling a stranger.
High
Fake or Duplicate
A fraudulent listing is impersonating your business diverting calls, collecting advance payments, destroying your reputation.
High
Malicious Edits
Your listing details were changed without consent. Address moved. Phone rerouted. Website swapped. The damage is live and spreading.
MediumHigh
Review Attack
A coordinated wave of fake negative reviews is destroying your rating. Or your listing has been inflated with suspicious positives.
The problem

This is not an SEO problem.

When an incident hits, your agency is suddenly doing something it was never built for. There is no playbook. No evidence standard. No process.

Without TraceCharter
Client is panicking and calling every 20 minutes
Your team is making it up as they go screenshots, guesswork, support forms
You submit a weak or misaligned appeal that resets the clock
The client judges you at their most emotional moment
You might lose the account not because you caused it, but because you couldn't control it
With TraceCharter
Triage in 24 hours severity, blocker, immediate next actions
Structured investigation OSINT corroboration, evidence chain, policy alignment
Evidence pack structured for fast reviewer comprehension
Clear escalation guidance exactly what to submit, where, and how
You stay the relationship. We handle the incident.
Process

What actually happens
when you report an incident.

Security-grade incident handling. Applied to your GBP.

01
You report the incident
Submit the intake form. Business name, GBP URL, what happened, when you noticed it.
02
We triage within 24 hours
We classify severity, identify the likely blocker, and tell you what's missing. If it's not our problem to solve we'll tell you that too.
03
We investigate the case
OSINT corroboration, timeline reconstruction, review analysis, and evidence organization. Every finding is labelled and sourced.
04
We build the evidence pack
A structured, reviewer-facing evidence pack. Policy-aligned. Decision-useful. Built for fast human review.
05
We guide submission
Exact instructions: where to file, what to attach, what to write, what not to do. You submit. We never file autonomously.
06
One follow-up cycle
We review the platform response, identify any new information, and advise on next steps. Then we close the case cleanly.
Scope

We take some cases.
Not all of them.

Before we open a case, we triage. If it doesn't meet our threshold we tell you straight and point you in the right direction. Triage is free.

In scope we handle this
Listing suspension or disabled profile
Ownership and access conflict
Fake or duplicate listings causing customer harm
Malicious edits phone, address, website, category altered
Review attacks with a real coordinated pattern
Active impersonation of a legitimate business
Out of scope not our service
General local SEO work
Ranking or optimisation consulting
Citation cleanup or profile management chores
Open-ended support ticket chasing
Legal action or guaranteed platform outcomes
Broad reputation management
The team

Security discipline.
Applied here.

TraceCharter was built by practitioners who spent 14+ years across enterprise security operations, detection engineering, and incident response building the kind of triage, evidence, and case-handling discipline teams rely on when something goes wrong.

That discipline structured investigation, evidence quality, and calm escalation handling is now applied to GBP incidents that are usually treated like messy support tickets.

We are not another local marketing tool. We focus on active listing incidents, clear documentation, and reviewer-ready case handling. We handle incidents with structure, not guesswork.

Incident Response Detection Engineering Evidence Quality Operational Discipline IndicGlyph Technologies
Background
Detection Engineering, Security Operations, and Incident Response across enterprise and cloud environments.
Approach
Structured triage, evidence trails, and calm client communication under pressure.
What this means for your case
Evidence packaged for clarity, traceability, and fast human review. Not screenshots in a folder.
Who we serve
Small specialist GBP and local SEO agencies managing client portfolios. Per-incident to start. Retainer when trust is earned.
Operator credibility
Built by a practitioner whose prior work spans Oracle, Bank of America, Wells Fargo, and Parexel, with years spent in high-pressure detection and incident workflows.
Who leads the work
Satyasai Ray built this service from an incident-response discipline, not from local SEO tooling or generic reputation management.
Where that discipline came from
Experience across Oracle, Bank of America, Wells Fargo, and Parexel shaped the way cases are triaged, documented, and escalated here.
What prospects should expect
Clear scope boundaries, evidence quality, controlled escalation guidance, and no inflated promises about platform outcomes.
Honest positioning

What we deliver.
What we don't promise.

We don't control Google. We control how well the incident is understood, documented, and presented.

We deliver this every case
Fast, structured triage severity classification within 24 hours
Thorough investigation with sourced, labelled evidence
A policy-aligned evidence pack designed for fast reviewer comprehension
Clear escalation guidance exact steps, exact channels
One controlled follow-up cycle on the platform response
A clean case closure with hardening recommendations
We do not and will not promise
Guaranteed reinstatement or reversal
Special or privileged access to Google
A specific timeline for platform action
Outcomes that depend on decisions we cannot control
Taking over your client relationship
Filing anything on your behalf without your explicit direction
Common questions

Things agencies ask
before they call us.

How is TraceCharter different from what we already do?
Most agencies handle GBP incidents with a support ticket, a screenshot, and their best guess. TraceCharter runs a structured investigation triage, evidence chain, policy-aligned pack, escalation guidance. It's the difference between firefighting and incident response. You were never built for this. We were.
What if Google doesn't act on the report?
We're honest about this: we don't control Google. We control how well the incident is understood, documented, and presented. A strong evidence pack gives the reviewer a clearer case to assess. We build one follow-up cycle into every case. If the platform doesn't act, we tell you clearly and advise on the next sensible escalation path.
How much does it cost?
We price per incident after triage. No two cases are identical severity, complexity, and required investigation depth all vary. Triage itself is free. We quote before you commit to anything. There is no retainer required to start a case.
Do you take over the client relationship?
No. Ever. You stay the agency. You stay the relationship. We are the specialist you bring in for one specific problem the way a doctor refers to a surgeon. The surgeon fixes the problem and sends the patient back. We never want the account. We want the incident.
What do you need from us to open a case?
Business name, GBP or Maps URL, description of what changed and when, any screenshots or emails the client already has, and whether a prior appeal was submitted. The intake form covers all of this. We'll tell you within 24 hours what's missing and whether we can help.
Can you help if the listing is already suspended and invisible?
Yes. This is the hardest case because public platform signals are often incomplete once a listing is suspended. We work from client-supplied data, external directories, OSINT corroboration, and domain intelligence to reconstruct the legitimacy evidence needed for review. It usually takes longer, but it is still workable.
How long does a case take?
Triage: within 24 hours. Evidence pack: typically 2 to 4 business days depending on severity and complexity. We don't rush evidence quality to hit an arbitrary deadline. Google's response time after submission is outside our control we set realistic expectations on this upfront.
Do you work with direct business owners or only agencies?
Primarily agencies, that's our repeatable wedge and where we add the most leverage. We take a limited number of direct owner cases where the incident is clear, the evidence is available, and the case will sharpen our operational understanding. If you're a business owner with an active incident, submit the intake form and we'll tell you honestly whether we can help.
Manual fallback

Prefer the standard form?
Use the fallback intake.

Guided intake is now the primary path. If you already have the facts organized, this manual form still submits directly to our intake inbox.

01
Start with guided intake if possible. It helps us receive cleaner case data the first time.
02
Triage is free. We'll tell you the likely blocker, the severity, and whether the case is in scope before you commit.
03
We don't take every case. If it's out of scope, we'll tell you straight and point you in the right direction.
04
Pricing is per incident. We quote after triage. No retainer required to start.
Standard Intake - Manual Fallback

Triage is free. We'll respond within 24 hours.
Form submissions are processed through Web3Forms and sent to hello@tracecharter.com.